Online marketers, like good capitalists, tend to glom on to the latest thing and abuse it until they deplete its usefulness. Think newspapers, magazines, and television. Now they think they have used up blogging and have moved on to social media. Finding the best place to start a blog all depends on what you want to do with blogging.
Honestly, when most of us surf the web, we come out feeling so dirty that it is almost like we swam in a polluted sea after an oil spill. There is a future in blogging and the web, but not with display ads. For too long we have sullied our blogs so the 1% could benefit. No longer!
But with a new post-pandemic age, there comes a new way of blogging. And it’s in our best interests to fix the problems of the past before we try to set blogging rules for the future. We may have been doing blogging wrong this whole time and it would not be good to enter a new age of blogging making the same mistakes.
Why should you keep blogging even if at the beginning everyone exaggerated just how much you would be making? Blog because you know you will be successful. And even the bloggers who do spell out that “these are our earnings and the results are not typical” know that they have the reader hooked by then because they were told they could make “X” dollars a month and do it quickly.
One of the main problems with the blogging formula comes up right at the beginning of the process. I even pushed this advice for many years before Kevin gave me an epiphany, even though I am in no sense of the word a guru. The common advice is to just niche down and pick a topic people are searching for. But you need to find a problem people care about and solve it.
Why would you start a blog or website when you do not need to? With so much noise on the web, why would you add to it if you don’t have something important to say? Sometimes while surfing the internet, it seems as though the standard answer to any problem is to start a blog or build a website. The advice usually comes from someone who has something to gain, like a developer/designer or blogging guru trying to get you to buy their new course.
Don’t fall for the hype; anything worth doing is worth doing right. Passive income is unrealistic and not worth spending your time and money on. It’s inevitable that during the search for something to help them out of this rut, they will come across promises of unlimited passive income. Whether they are typing search terms into Google, or using Pinterest to find opportunities, promising passive income is a common scam.
I’ve been doing this over 20 years, and while the blogging formula that most push in their courses and ebooks does work for a minority of new bloggers, the vast majority of people making money from blogging aren’t doing it by following their passion. Because the alternative is to continue lying about blogging, and that doesn’t work anymore. In the new internet age, we need to be above board.
Find a niche. Purchase hosting (affiliate link). Install WordPress. Buy a theme (affiliate link). Install plugins (affiliate link). Write five blog posts. Place ads in the posts. Add affiliate links (affiliate link). It’s time we stopped lying by omission. It’s time stopped trying to convince everyone they can make money with a blog. It’s time to change business as usual.
When you get to a point where building blogs is second nature, and you know just what you have to do to make it successful, you develop a list of blogging resources you can use time and again.